“The idea originated at multiple points over the last six years, but it really took shape in July 2025. The whole team had been working for another company when we started to realize all the holes in marketing and events for the utility industry. We’d speak to vendors and utilities themselves, and everyone was experiencing the same problems. Many people were being assigned workloads that far exceeded a typical 9-to-5.

We’d look at each other and think we could relieve so much of this stress and let these folks do their day jobs between all the skills we had acquired within our own group.

We have so much in the works, and I’m really excited about it! If I had to answer in this moment, it would be the idea of creating our own company culture and then sharing those ideas with the industry that has me staring at the ceiling at 3 AM, making lists and writing blogs.

We have two points of diversity. One is our skill sets. Amanda and Jonah are both creative, but Amanda is more strategic (rightly so, as she is a true marketing leader). At the same time, Jonah is an artist who brings a whole different level of quality to the images he produces. You would never look at his work and think AI produced it or that he found it in a stock image file.

Kisha and I have both worked in the event space for a long time. We have many overlaps as well, but Kisha anticipates every fine detail, whereas I am a bulldozer that makes sure everyone is organized, and we hit all our deadlines.

We have complementary pieces, as well as four very separate perspectives. We come from vastly different parts of the country, are of various ages, and have diverse ethnic backgrounds. What this equates to is a team that looks at the whole picture and has the skill sets for anything you want to create. We can tell your story in-house, with the same empathy and respect we have for each other.

We integrate with your current resources, learn your business, help you find or amplify your voice, train you to leverage it correctly, and then leave when the job is complete. There are no other competing forces in the job focus for our team. We are not marketing, events /admins/sales/success managers/general project managers/HR/dog walkers. Marketing, especially for small companies, becomes the catch-all for a lot of different roles, but it is realistically several jobs in and of itself.”