The Talent of The Current
What makes us different isn’t just our expertise, it’s our alignment with the way audiences think and behave today. Whether you need to optimize your customer journey or execute a large-scale conference, we have the expertise to deliver.
Our team blends utility insiders and marketing leaders with unparalleled creative energy. This unique structure enables us to integrate seamlessly into your organization as an extension of your team, delivering the expertise and insight you need without the cost and hassle of establishing a full-time marketing or events department. By partnering with us, you gain a more efficient, cost-effective solution that drives greater impact.
Amanda BaakThe Chief Brand Officer & Founder
Amanda is a dynamic marketing leader with a proven track record of building and executing integrated marketing strategies across digital, event, and content channels. She carries over 20 years of marketing leadership with a focus on the industry. As the Chief Brand Architect, Amanda will craft and execute your marketing strategy. A graduate of UC Berkeley and NYU in Paris with a degree in Sociology, Amanda brings extensive experience in brand identity, campaign development, and strategic communications, focusing on driving engagement, lead generation, and revenue growth.
Jillian LaPortaThe Chief Executive Officer & Founder
Jillian has been serving the Utility Industry for over 10+ years, helping clients meet project deadlines, mastering to-do lists, and executing complex events and projects. As the Chief Project Manager at The Current, Jillian maintains focus on the big picture while ensuring all the moving pieces come together smoothly from client campaigns to internal projects. Ensuring that deadlines are met, teams stay connected, and the work The Current delivers has a meaningful impact for your company and your clients.
Kisha GreshamThe Chief Event Organizer & Founder
Kisha has more than 15 years of experience working in marketing, corporate communications and strategic event planning for several companies and associations in the utilities and energy services industry. Over the years, Kisha has managed and led successful programs that included the development of mobile event applications, online searchable libraries, and awards and educational initiatives. Her demonstrated ability to plan, execute and manage complex projects, implement successful technology-based initiatives and support clients and internal teams has earned her industry-wide recognition.
● FAQ
Questions? The Current has a solution!
Our event expertise covers everything from micro-event planning to full-scale conference management and turnkey vendor booth packages, ensuring your brand shines at every touchpoint.
We can produce everything from custom-branded social media content kits to conference presentations and signage to video reels and commercials, as well as websites.
We work with BOTH utilities and utility partners alike! Our offerings are tailored with strategies to address needs in the industry, whether that is attending a conference, or getting some in-house team training on marketing best practices.
The team of experts at The Current has worked inside utilities and utility partners, scaled brands, and launched award-winning campaigns across the energy space. We bring the goods…ask around!
Relationships aren’t built overnight. Depending on the scope of your project, results can be seen in as little as a few weeks, with continuous monitoring and support to ensure lasting impact.