“The utility industry has no shortage of great stories, but we don’t always do a great job of telling them.”, said Jillian LaPorta, CEO & Co-Founder of The Current Marketing Agency. “That’s what makes this partnership exciting for us. We get to sit down with the people doing the work, talk about their experiences and accomplishments, and give them a chance to share what they’re doing well.”

Leading up to IUCX 2027, The Current will produce two special episodes of its Stay Current podcast featuring Excellence Award nominees or other award-related representatives. Rather than focusing solely on individual achievements, the episodes will use their insights as a jumping-off point for broader discussions about the challenges, ideas, and innovations shaping the utility industry.

The collaboration will continue onsite in Charlotte, where The Current will serve as the official on-camera host for interviews on the IUCX Media Stage on Wednesday, April 28, followed by interviews with Excellence Award winners on Thursday, April 29.

The Current will also bring its Man-on-the-Street coverage to IUCX, capturing candid reactions, insights, and perspectives from across the IUCX community. After Conference, IUCX and The Current will continue to share and amplify these stories.

“Our Excellence Award winners are doing meaningful work to improve the customer experience, and we want their stories to reach more people,” said Jawon Smith, Vice President, Marketing & Digital Engagement at Innovate UtilityCX. “Working with The Current, we’ll bring these conversations to the IUCX Village in the exhibit hall and film them to share beyond the conference, giving the broader utility community an opportunity to celebrate their accomplishments and learn from their experiences.”

For more information about the IUCX Excellence Awards, visit iucx.org/awards.