A Global Stage for Innovation and Collaboration
The Current Marketing Agency is proud to announce its partnership with Innovative UtilityCX (IUCX), the leading nonprofit organization dedicated to advancing excellence in utility customer service and customer experience. As part of this collaboration, The Current will serve as a featured Partner at the IUCX 50th Annual Conference, taking place April 14–16, 2026, at the Tampa Convention Center in Tampa, Florida.
For five decades, IUCX has provided a premier forum for utility professionals to connect, collaborate, and explore the latest innovations shaping customer engagement and service delivery. The annual conference brings together industry leaders and practitioners to exchange insights on critical topics, including digital engagement, billing and payments, credit and collections, analytics, and emerging best practices. Attendees will benefit from hands-on workshops, thought-provoking general sessions, keynote presentations, robust networking opportunities, and signature industry recognitions and celebrations.
“It’s an honor for The Current Marketing Agency to leverage its strategic and creative communication expertise to support the IUCX Conference and amplify its long-standing reputation for bringing together the industry’s most knowledgeable and experienced utility customer service professionals,” said Jillian LaPorta, CEO of The Current Marketing Agency.
As a featured Partner, The Current Marketing Agency will support IUCX through a comprehensive pre-event content strategy, session, and keynote promotion, and dynamic onsite storytelling. The Current’s presence will include real-time, “man-on-the-street” style interviews designed to capture authentic perspectives from conference attendees and exhibitors. Highlighting emerging challenges, priorities, and opportunities shaping the future of the utility industry.
“We’re excited to welcome The Current Marketing Agency as an official Media Partner for the IUCX 50th Annual Conference. As we celebrate 50 years, we’re focused on sharing the ideas and innovation of our community in ways that connect with today’s audiences. The Current’s modern approach to storytelling will help us bring the IUCX experience to life and amplify the voices shaping the future of utility customer experience.”- Jawon Smith, Vice President of Marketing & Digital Engagement at IUCX
Registration is now open for the IUCX Conference. Industry professionals are encouraged to register and join a forward-thinking community committed to transforming customer experience and advancing innovation across the utility sector.
About Innovate Utility CX
Innovate UtilityCX (IUCX), formerly known as CS Week, is a trusted nonprofit leader in utility customer service education, networking, and professional development. For over five decades, IUCX has connected utility professionals with breakthrough insights, best practices, and a collaborative community dedicated to customer experience excellence.
About The Current
The Current Marketing Agency is a full-service marketing consultancy powering growth for the energy and utility sectors. We connect strategy, creativity, and technology to help utilities, advisory firms, and tech partners strengthen their brands, engage audiences, and accelerate adoption. Acting as an extension of in-house teams, The Current delivers integrated campaigns across brand development, digital marketing, PR, events, and analytics—ensuring every message flows with clarity and purpose.
At The Current, we believe great marketing is about sparking connection and sustaining momentum. Because in the energy world, every spark matters, and we’re here to keep your brand and messaging Current. For press inquiries or media partnerships, contact amanda@thecurrentmarketing.com.
