Long Beach, NY –December 5, 2025, The Current Marketing Agency, a fast-growing strategic marketing, branding, and events firm serving the energy and utilities sector, today announced its new role as the official Media Partner for Utility Inspection & Geospatial Alliance (UIGA), a prominent consortium focused on advancing inspection, imaging, and geospatial solutions for utilities across the globe.
Through this partnership, The Current Marketing Agency will support UIGA’s mission by elevating the visibility, storytelling, and industry awareness around UIGA’s work in inspection technologies, AI-driven geospatial intelligence, and field-to-operations transformation.
“Inspection and geospatial intelligence have become the backbone of utility modernization,” said Jillian Marra LaPorta, CEO of The Current Marketing Agency. “UIGA’s work is shaping how utilities understand their assets, manage risk, and build more resilient systems. We’re honored to help amplify these stories and bring more visibility to the innovations that are pushing the industry forward.”
Ken Maness, Executive Director of UIGA, emphasized the strategic value of the collaboration. “What excites us most about partnering with The Current is their ability to translate complex technologies into clear, compelling stories that resonate,” said Maness. “Utilities need more than tools, they need understanding, alignment, and trust. The Current knows how to communicate the ‘why’ behind our work, and their voice will help carry this niche community of the industry into its next chapter.”
The partnership will extend across UIGA’s conferences and strategic marketing initiatives. Ensuring a unified brand presence and culminating in UGIA’s Spring Event at DTECH. This year’s theme will focus on the necessity of breaking down silos to increase productivity, drive results, and reduce overall costs.
“As utilities face unprecedented operational and environmental challenges, the need for accurate inspection data and geospatial intelligence has never been greater,” LaPorta added. “UIGA sits at the center of that evolution, and we’re proud to help amplify their impact across the industry.”
ABOUT UTILITY INSPECTION & GEOSPICAL ALLIANCE (UIGA)
The utility inspection space is undergoing a rapid and fundamental change in its approach to the maintenance of healthy assets, vegetation management, storm response, and wildfire mitigation. We believe in connecting utilities to their peers and the right technology partners in order to better enable utilities and their transition into a more automated, digital grid. To learn more about UIGA visit their website.
ABOUT THE CURRENT MARKETING AGENCY
The Current Marketing Agency is a full-service marketing consultancy powering growth for the energy and utility sectors. We connect strategy, creativity, and technology to help utilities, advisory firms, and tech partners strengthen their brands, engage audiences, and accelerate adoption. Acting as an extension of in-house teams, The Current delivers integrated campaigns across brand development, digital marketing, PR, events, and analytics, ensuring every message flows with clarity and purpose.
At The Current, we believe great marketing is about sparking connection and sustaining momentum. Because in the energy world, every spark matters, and we’re here to keep your brand and messaging Current.
For press inquiries or media partnerships, contact amanda@thecurrentmarketing.com.
