NEW YORK — November 13, 2025 — The Current Marketing Agency today announced its partnership with DTECH® (formerly DISTRIBUTECH), the world’s largest annual transmission and distribution event, taking place February 2–5, 2026, in San Diego, California.
Together, The Current and Clarion Events will bring a fresh dual narrative to the global energy stage, one that highlights innovation and connection. Through strategic storytelling, digital engagement, and attendee-driven content, the partnership will illuminate how utilities, technology leaders, and policymakers are shaping a smarter, cleaner, and more human-centered energy future.
“DTECH is one of the most influential events in the energy sector,” said Jillian LaPorta, CEO of The Current. “Our team is excited to partner with DTECH® to tell the stories that are defining this industry; stories of collaboration, ingenuity, and progress that will spark conversations for years to come.”
A GLOBAL STAGE FOR ENERGY INNOVATION
More than 20,000 energy professionals are expected to attend DTECH 2026, as AI, data centers, and electrified transportation drive record-breaking load growth and grid investment. The conference and exhibition will showcase cutting-edge solutions powering a cleaner, smarter, and more resilient energy future.
Through this partnership, The Current will lead pre-event content strategy, keynote promotion, and on-site storytelling, ensuring that every voice contributing to the grid’s evolution is represented and amplified.
KEYNOTE SPEAKERS FOR 2026
DTECH 2026 will feature an exceptional lineup of thought leaders across industries, including:
- Keller Rinaudo Cliffton, Founder & CEO of Zipline – Reimagining drones as tools of connection and innovation
- Dex Hunter-Torricke, former SpaceX, Facebook, and Google executive – The evolution of global communication and digital storytelling
- Matthew Luhn, former Pixar story consultant – Unlocking the power of narrative in business and leadership
- Sara Riis-Carstensen, global brand executive and former LEGO strategist – Purpose-driven creativity
- Jon Youshaei, former YouTube and Instagram executive – Building cultures that celebrate fearless experimentation
A featured AWS panel, led by Jay Shah, Head of Product Marketing for Energy & Utilities, will explore how hyperscale investments and AI-driven computing are reshaping global energy demand.
“The utility industry is at an inflection point—demand is rising, technology is accelerating, and expectations have never been higher,” said Jeremiah Karpowicz, Content Director, Transmission & Distribution for DTECH. “Partnering with The Current ensures that DTECH tells this story with authenticity, energy, and impact.”
ABOUT THE CURRENT MARKETING AGENCY
The Current Marketing Agency is a full-service marketing consultancy powering growth for the energy and utility sectors. We connect strategy, creativity, and technology to help utilities, advisory firms, and tech partners strengthen their brands, engage audiences, and accelerate adoption. Acting as an extension of in-house teams, The Current delivers integrated campaigns across brand development, digital marketing, PR, events, and analytics—ensuring every message flows with clarity and purpose.
At The Current, we believe great marketing is about sparking connection and sustaining momentum. Because in the energy world, every spark matters, and we’re here to keep your brand and messaging Current.
For press inquiries or media partnerships, contact amanda@thecurrentmarketing.com.
About DTECH®
DTECH® (formerly DISTRIBUTECH) is the premier annual event for transmission and distribution, uniting industry leaders, innovators, and policymakers to explore the technologies shaping a sustainable energy future.
For more information about DTECH®, or to register, visit www.distributech.com.
