Let’s start at the beginning—what’s the story behind The Current? What sparked the idea to create this agency?

We started as colleagues—working side by side, tackling significant challenges, celebrating wins, and occasionally commiserating over the tough days. Over time, we became close friends. Each of us is unique, with different strengths and talents, but what unites us is a shared set of core values: treat people the way you want to be treated and make everyone you meet feel seen and valued.

The Current was born from a simple but powerful question: What if we could take our shared values, combine them with our individual superpowers, and build something that truly makes waves? We wanted to create an agency that felt magical—where creativity and strategy meet, where clients feel energized and supported, and where the work sparks real change. That’s how The Current came to life.

What is one unique hobby that no one would guess occupies your time?

Believe it or not, I’m a huge sports fan. Football and basketball are my go-to escapes—I love the strategy, the energy, and the community that comes with cheering on a team. There’s something about sitting in the stands, surrounded by fans, feeling the buzz of a live game that recharges me. Sports remind me that great results come from teamwork, preparation, and a little bit of grit—values we carry into our work at The Current.

You’ve pulled together such a diverse team. How do your different backgrounds shape the way you work with clients?

We see our differences as our biggest strength. Having a team with varied professional and personal backgrounds means we bring a spectrum of ideas to the table. It pushes us to look at challenges from multiple angles, question assumptions, and come up with creative solutions we might never have found on our own.

If we were all the same, the work would be… well, dull. Instead, our diversity keeps things fresh, fun, and dynamic—for us and for our clients. It allows us to meet clients where they are and design strategies that truly resonate with their audiences.

For folks who may not know, what makes outsourcing to you more effective than hiring a full-time marketing team?

We think of ourselves as an extension of your team—your extra set of hands. Hiring a full-time team can be expensive and time-consuming, especially if your needs are project-based or seasonal. The Current steps in when you need us most: for that big product launch, that must-win conference, that campaign that needs fresh eyes and fresh energy.

We get in, get the job done, and free you up to focus on what you do best—running your business. It’s like having senior-level marketing experts on call, without the overhead of full-time salaries and benefits.

What projects are you most jazzed about—the ones that keep you up at night, in the best way?

For me, it’s all about conferences and events. There’s something thrilling about taking a client’s vision and turning it into an experience that draws a crowd, sparks conversations, and leaves a lasting impression. Whether it’s designing a booth that people can’t stop talking about or orchestrating a customer micro-event that makes attendees feel like VIPs, these are the projects that get me out of bed excited to work.

Let’s say I’m a utility executive. What’s the one service you’d recommend to me to feel the Current difference right away?

Start with our event management packages. Conferences and events can be a huge lift for in-house teams—logistically, financially, and creatively. We take the stress off your plate by managing the details, introducing new ideas for branding and engagement, and helping you get the most ROI from your investment. It’s often the quickest way for clients to see what we mean by “the Current difference.”